Contracts, empires, and financial collapses behind the biggest names in sports. Daily video. Weekly newsletter.
A registered Swiss nonprofit is projected to generate $13 billion this World Cup cycle by selling access to the single most-watched sporting event in human history.
Jordan $4.3B. Magic $1.6B. Tiger $1.5B. LeBron $1.4B. Ranked by verified 2026 net worth — the difference between salary and empire.
Shaq earned $292M playing basketball. He earns $95M a year in retirement. Big Chicken (350+ locations in development), a stake in Authentic Brands Group, and one of the fastest paths to a billion dollars in modern sports.
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