LeBron ▲ Lifetime Nike $1B· Iverson ▼ $200M earned, broke at 36· Jordan ▲ Net worth $3.5B· Antonio Brown ▼ Owes $11.7M· Shaq ▲ Owns 155 Five Guys· Tiger ▲ $1.7B career earnings· Messi ▲ Inter Miami equity stake· Ohtani ▲ $700M deferred· LeBron ▲ Lifetime Nike $1B· Iverson ▼ $200M earned, broke at 36· Jordan ▲ Net worth $3.5B· Antonio Brown ▼ Owes $11.7M· Shaq ▲ Owns 155 Five Guys· Tiger ▲ $1.7B career earnings· Messi ▲ Inter Miami equity stake· Ohtani ▲ $700M deferred·
Issue No. 001 · Sports × Business

The business side of sports.
Nobody talks about this.

What athletes actually earn. What they keep. And how the smartest ones built generational wealth while the rest of the league went broke chasing it.

New video · Daily Newsletter · Weekly Coverage · NBA · NFL · MLB · Golf · Soccer · MMA
— On the channel

Latest breakdowns.

Empire Builders · Featured

How Shaquille O'Neal Built A Post-Career Empire

Empire Builders · New

Jordan vs. LeBron — The Business Comparison

Empire Builders · Latest

How LeBron Built A Billion-Dollar Empire

Worst Contracts · Pts. 9 + 10

The Worst Contracts In Pro Sports History

— The Newsletter

Get the business side of sports in your inbox every week.

Free weekly breakdown of the biggest money stories in sports. No fluff. No hype. Just where the money actually goes.

— New from B|B

The Playbook.

$9 · PDF

10 financial rules athletes break — and what you can learn from them. The exact patterns that separate the LeBrons from the Iversons, broken down rule by rule.

Get The Playbook
B | B 2026
10 Financial
Rules Athletes
Break.
The Playbook Vol. 01