Rule 01 Equity over salary· Rule 02 Live below the line· Rule 03 Hire the boring people· Rule 04 The endorsement trap· Rule 05 Diversify before retirement· Rule 06 Pay yourself last· Rule 07 Insurance is leverage· Rule 08 The friends payroll· Rule 09 Tax is the opponent· Rule 10 Build before you brand· Rule 01 Equity over salary· Rule 02 Live below the line· Rule 03 Hire the boring people· Rule 04 The endorsement trap· Rule 05 Diversify before retirement· Rule 06 Pay yourself last· Rule 07 Insurance is leverage· Rule 08 The friends payroll· Rule 09 Tax is the opponent· Rule 10 Build before you brand·
B | B Vol. 01 · 2026
10 Financial
Rules Athletes
Break.
The Playbook $200M case studies
— The Playbook · Vol. 01

10 Financial Rules Athletes Break — And What You Can Learn From Them.

A breakdown of the exact patterns that separate the LeBrons from the Iversons. Every rule paired with a real career — what they did, what it cost, what you should do instead.

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— Inside the playbook

The ten rules.

10 / 10
  1. Treat equity like oxygen. Salary is a paycheck — ownership is a fortune. LeBron · Magic · Jordan
  2. Live on a fraction. The career is short. The lifestyle is forever. Kawhi · Mahomes
  3. Hire the boring people first. The flashiest advisor is the most expensive. Iverson · Pippen
  4. Endorsements are leverage, not income. The contract behind the contract is where the money lives. Tiger · Serena
  5. Diversify before retirement, not after. By the time the league is done with you, the easy money is too. Shaq · Kobe
  6. Pay yourself last. Every athlete who paid himself first paid for it later. Antonio Brown · Vince Young
  7. Insurance is leverage, not a fee. The disability policy is the only contract that protects the contract. Ohtani · ACL season analysis
  8. The friends-and-family payroll is the silent killer. It always ends the same way. Iverson · Tyson · MC Hammer
  9. Tax is the opponent you can't trade for. The smart ones game-plan it like a defense. Ohtani · Messi · Mahomes
  10. Build before you brand. The empire comes from the equity, not the followers. Jordan · Kobe · Dana White
The difference between broke and billionaire isn't talent. It's decisions. — From the introduction
— The Playbook · Vol. 01

Ten rules. Twenty-plus careers. One $9 PDF.

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